Skip advert
Advertisement
Opinion

‘The Fisker Ocean is so good I’d buy one ahead of any of its rivals’

Editor-in-chief Steve Fowler was very impressed after driving the new Fisker Ocean electric SUV for the first time

Opinion - Fisker Ocean

I've known Henrik Fisker for many years, going back to his days at BMW in the nineties. So it seems a little odd talking about him in terms of a start-up, especially because his previous venture, Fisker Automotive, didn’t end well. That’s a shame because the car it produced, the plug-in hybrid Fisker Karma, was arguably a model ahead of its time.

Advertisement - Article continues below

Proving that you can’t keep a good man down, Henrik is back with Fisker Inc. and its first new model, the Ocean. Henrik hasn’t changed much over the years – he’s always fun and insightful when you chat with him – but he’s learnt from the past and that hindsight has really paid dividends.

The fresh thinking at Fisker shines through in the new Ocean, and I like the way Henrik has moulded his company into something different, with sustainability at its heart. It’s a car company that doesn’t make its own cars, but why should it when others can do it without giving you the huge costs and even bigger headaches that manufacturing brings? Magna – which builds the Ocean – can make up to 150,000 of them, while Henrik hinted that US production for the Ocean is likely, too.

Next up is the smaller, cheaper Fisker Pear, which will be built by Foxconn, a company more used to making iPhones than cars. There’s a Fisker pick-up coming, plus a couple of models that have been developed at the company’s UK engineering base, Fisker Magic Works.

Fisker’s ability to challenge the norm – as Tesla has done so successfully – is paying off; traditional car makers just don’t have the ability to be as agile and think differently. The result, in the Ocean, is an electric SUV that’s so good I’d buy one ahead of anything of a similar size from any other current car maker. And it’s decent value. Car makers often make early price promises that they’re unable to keep. Henrik promised ages ago that he’d deliver the Ocean from around £35,000, and he’ll do just that.

Click here for our list of the best electric cars on sale right now...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Fisker Ocean prices slashed by up to £15,000, but aftersales support ‘not guaranteed’
Fisker Ocean UK - front action
News

Fisker Ocean prices slashed by up to £15,000, but aftersales support ‘not guaranteed’

The starting price for already-built Fisker Ocean models is now £30,900 as the EV maker struggles to secure fresh investment
9 Apr 2024
'Henrik Fisker is the automotive industry's next leading man'
Opinion - Henrik Fisker
Opinion

'Henrik Fisker is the automotive industry's next leading man'

Mike Rutherford believes that the EV company founder is destined to follow in the footsteps of Henry Ford and John DeLorean
20 Aug 2023
New details revealed of £300k Fisker Ronin convertible
Fisker Ronin - front
News

New details revealed of £300k Fisker Ronin convertible

Flagship five-seater convertible EV to pack 600-mile range when it arrives in 2025
11 Aug 2023

Most Popular

Cheap EV charging comes to public chargepoints via new ‘Plunge Pricing’ app
Octopus Energy’s Electroverse
News

Cheap EV charging comes to public chargepoints via new ‘Plunge Pricing’ app

Octopus’ ‘Plunge Pricing’ events promise to save electric car drivers an average of £6.50 per charge
17 May 2024
Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?
Skoda Scala and Citroen C4 - front tracking
Car group tests

Skoda Scala vs Citroen C4 2024 twin test: which is the best-value family hatchback?

The revised Skoda Scala takes on Citroen’s C4 in the battle to be the best-value family hatchback
18 May 2024
Car Deal of the Day: Vauxhall Astra Sports Tourer Electric at an unbeatable £201 a month
Vauxhall Astra Sports Tourer front cornering
News

Car Deal of the Day: Vauxhall Astra Sports Tourer Electric at an unbeatable £201 a month

Our Deal of the Day selection for 18 May will appeal to those who want an all-electric family car that’s not a SUV
18 May 2024